DNA Academy is an international organization operating from Amsterdam, London and Vienna. We focus on the development and innovation of the public sector.


The public sector faces enormous challenges having to achieve more with shrinking budgets. The answer to that dilemma would be changing into a flexible and adapting way of working. That seems to be a difficult task; public organizations are founded to be stable and reliable and therefore rigid.

Though very needed to serve its citizens and companies public organizations have difficulties in renewing their processes and services. Technological and social changes can hardly be translated within the public organizations.

Employers have good ideas but cannot experiment or do research in order to develop and innovate. It's simply not in the DNA of their organization!